A loading page isn't just a necessary evil; it's a golden opportunity to delight your visitors. While your website content loads, use this short moment to highlight your brand personality and generate anticipation for the journey ahead. A well-designed loading page can transform user perception, alleviating perceived wait times and nurturing a favo

Customer Effort Score (CES) quantifies the level of effort customers put forth when interacting with your business. It seeks to evaluate how smoothly or challenging it is for customers to access information. A favorable CES score suggests that your customers find it easy and effortless to do business with your brand. Conversely, a unfavorable CES s